Reducing obesity among students aged 16-24: Programme evaluation
The social marketing objectives of the programme were to achieve:
- A halt in the year-on-year rise in overweight and obesity levels within16- to 24-year-olds
- Movement of the target group from sedentary behaviour to more active behaviour
- Exchange of unhealthy food for quick and healthy food options
The objective of this evaluation was to understand the effectiveness of the interventions that were implemented to achieve these social marketing objectives.