Smoking in Pregnancy and Early Years: Social Marketing Project Report
To explore what it is like to be a pregnant smoker in Stoke on Trent;
•  identify the factors that influence the behaviour of pregnant smokers in Stoke on Trent;
•  develop a better understanding of the barriers to accessing existing services;
•  improve our communications with key stakeholders who could influence women who were smoking in pregnancy; and
•  to review and redesign the "Quit for a New Life" Stop Smoking Service based on customer insight and develop an intervention that meets the needs of the client group.