One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

‘A Dad’s guide to breastfeeding’: Social Marketing Project Report

Objectives included:

  • Assessing fathers' knowledge of infant feeding;
  • Gathering information on couples' feeding intentions before birth and practice when baby born;
  • Evaluating fathers' confidence in supporting partners' breastfeeding;
  • The extent and quality of parents' communication re. breastfeeding;
  • An assessment of the pack's content, format, design and tone;
  • Parents' perception of the impact of the pack on initiation and duration of breastfeeding.

Breastfeeding: Insight report

The key objective of this research was to ascertain levels of knowledge and attitudes towards breastfeeding before campaign intervention with a particular focus on understanding barriers to breastfeeding and appropriateness of existing support.

Specifically the research was designed to:

Breastfeeding: Qualitative research into the behaviours, attitudes, relationships and barriers among health professionals, partner organisations and residents

Research objectives were as follows:

  • In order to develop and deliver a successful social marketing campaign it is crucial that the PCT first understands the target audiences.
  • More specifically to gain insight into the behaviours, attitudes, relationships, barriers and resistance to breastfeeding among professionals, partner organisations and residents within North Halifax.

Specifically, research was needed to shed light on the following:

Baby and toddler nutrition: Qualitative research with key ethnic minority groups

The primary objective for the above qualitative research was to provide insight into attitudes and behaviours surrounding early feeding amongst five ethnic minority communities and to look at any barriers that currently exist around safe feeding with the view to ultimately designing interventions aimed at parents.

More specific research objectives were identified to facilitate understanding of: