Featured blog

NSMC begins renewable energy projects in Jordan

January 25, 2019 by johnbromley

The NSMC will be working with the King Hussein Foundation in Jordan over the next 12 months to develop three community renewable energy programmes.  Currently Jordan has to import 97% of its energy so there is a real effort going on by all actors in the sector to increase the size of the renewable energy sector. The communities in Beni Kanana, Tafilaha and Amman will receive social marketing and advocacy training which will enable them to develop their own community projects. Funding is being provided by the European Union to implement these new initiatives. 

The NSMC trains Royal Rangers in Jordan

November 25, 2018 by johnbromley

We have just completed a "Train to Deliver" social marketing course for the Jordanian Royal Rangers in Amman.  The Royal Rangers are responsible for protecting Jordan's natural environment and resources.  We have been working with them specifically to develop behaviour change programmes to stop pollution and the theft of Jordan's precious water supplies.  

Total Place approach on St Helena

May 31, 2018 by patrickladbury

The NSMC has been very fortunate over recent years to island hop and work on various different islands around the world, including the British Virgin Islands, Jamaica, and now St Helena. With the drive for place-based approaches to health, local authorities and Clinical Commissioning Groups could learn a lot from the approach taken by these islands, particularly St Helena and their natural total place approaches.

NSMC working to improve water efficiency in Jordan

May 14, 2018 by johnbromley

The NSMC is now working with the Jordan Social Marketing Center and Tetratech on a USAID funded project to improve water efficiency in households, industry and the service sector in Jordan.  Jordan is a "water poor" country that rations water to nearly all of its population.  Most households are supplied with water once a week this is then stored in water in tanks often on the roof.

Using social marketing to stop people volunteering!

April 09, 2018 by johnbromley

‘You want to stop young people from volunteering in overseas orphanages, shouldn’t it be the other way round?’ This is the usual response I get when I tell people about one of our latest projects.

Social marketing training in Washington D.C. May 2018

March 21, 2018 by johnlandels

We are delighted to announce that the NSMC will be running its Three-day Introduction to Social Marketing training course in Washington D.C. in May 2018. We have run this course for a couple of years exclusively for a client in Washington but this year we are opening it up to everyone. 

NSMC back in Jordan

March 07, 2018 by johnbromley

The NSMC is currently working with the Jordan Social Marketing Center (JSMC) on a number of water and energy projects designed to deliver behaviour change on people's use of Jordan's scarce natural resources.  Jordan is one of the most "resource poor" countries in the world and has water rationing across the whole country.  It imports over 97% of all its energy and has experienced challenges over the last few years from high levels of inward migration because of the Syrian civil war.

Breastfeeding Stars

February 02, 2018 by johnbromley

The only time that I recall some of our most successful projects is when I am training and I am using one of a past social marketing interventions to explain or demonstrate a core concept.  One of the most innovative projects of the last decade was the "Be a star" breastfeeding programme.  Based in Lancashire and in partnership with the Little Angels breastfeeding peer support organisation and The Hub, the programme promotes breastfeeding amongst 16- to 25-year-old mothers. 

Tackling the supply of alcohol to young people in Hastings

August 25, 2017 by johnlandels

In April, The NSMC launched a campaign in Hastings aimed at parents of teenage children. The campaign highlighted the negative impact alcohol can have on a teenager child’s brain development and ran with the slogan: Your child and alcohol. Think Again Now.

NSMC trains health promoters in Rustenburg South Africa

June 20, 2017 by johnbromley

The NSMC has now spent over two weeks working with Doctors Without Borders in South Africa to train their health promotion workers to interview women who have been the victim of gender based violence.  The aim of the project is to get more women who have been abused into dedicated clinic's set-up by MSF and the Department of Health in and around Rustenburg.  We are hoping these interviews with people in the target population will provide us with enough insight to develop a fully fledged social marketing programme.