ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Time to Change

Time to Change is England's most ambitious programme to end discrimination faced by people who experience mental health problems. It is run by Mind and Rethink, and is funded by the Big Lottery Fund and Comic Relief. It is being evaluated by the Institute of Psychiatry at King's College, London.

The programme of 35 projects involves: local community projects; a national high-profile campaign; a mass-participation physical activity week; legal test cases; and training for student doctors and teachers.

Mental health Communities Employees Families Service providers England

PSI/Kenya insecticide-treated net social marketing programme

In 2002 the UK Department for International Development in Kenya commissioned the Population Services International (PSI/Kenya) for an intensive five-year effort to implement the world’s largest insecticide-treated net (ITN) social marketing programme. The programme’s mandate was to reduce the incidence of malaria, especially among pregnant women and children under five, by creating a culture of ITN use.

Infection control Children Pregnant women International

Don’t Just SAY It Matters

‘Don’t Just SAY It Matters’ addresses ethnicity-based health inequalities in New Zealand. It aims to increase cervical screening amongst New Zealand’s Māori and Pacific women by creating an understanding of the importance of screening and enhancing the service to support uptake.

Cancer Families Service providers Women International

Chlamydia Outreach Advice Screening and Treatment (COAST)

As part of England’s National Chlamydia Screening Programme, COAST (Chlamydia Outreach Advice Screening and Treatment) is an innovative, nurse-led scheme designed to make the detection and treatment of chlamydia a simple and straightforward process.

Sexual health and teenage pregnancy Service providers Young people England Yorkshire and the Humber

Road Crew

Based in Wisconsin, USA, Road Crew was one of five projects funded by the National Highway Traffic Safety Administration, seeking a five per cent reduction in alcohol-related crashes in the pilot communities.

Road safety Men International

Experience Food at Work

‘Experience Food at Work’ was a pilot initiative that aimed to improve workplace eating behaviours at the Breckland District Council offices in Norfolk. Led by London-based design and behaviour change consultancy Uscreates, the project used creative research and co-design techniques to develop innovative methods to improve eating behaviours, such as encouraging staff to eat more fruit and vegetables during the work day and take lunch away from their workstation.

Nutrition Employers England East of England

Taxi!

‘Taxi!’ was a one-year pilot project developed by the Walsall Council Creative Development Team to encourage local taxi drivers to review their lifestyle and make positive changes.

Other public health BME Employees Men England West Midlands

Fuel Zone

To combat the declining number of young people eating school meals, Glasgow City Council’s Direct and Care Services (now Cordia LLP) developed the Fuel Zone concept in Glasgow to revamp the image of the school meals service and reward healthy eating.

Nutrition Other public health Children Students Scotland

Will Balbir Pasha Get AIDS?

The ‘Will Balbir Pasha Get AIDS?’ campaign formed part of PSI India’s Operation Lighthouse, an HIV/AIDS prevention programme implemented in 12 major port communities in India. The programme aimed to reduce rates of unsafe sex by motivating people to consistently use condoms, call the confidential HIV/AIDS hotline, and use the Voluntary Counselling and Treatment services.

Sexual health and teenage pregnancy Men International

Food Dudes

Food Dudes is an evidence-based programme designed to improve children’s consumption of fruit and vegetables. 

Nutrition Children Parents Students Teachers International Ireland Wales England