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Based in Wisconsin, USA, Road Crew was one of five projects funded by the National Highway Traffic Safety Administration, seeking a five per cent reduction in alcohol-related crashes in the pilot communities.

'Experience Food at Work' was a pilot initiative that aimed to improve workplace eating behaviours at the Breckland District Council offices in Norfolk. Led by London-based design and behaviour change consultancy Uscreates, the project used creative research and co-design techniques to develop innovative methods to improve eating behaviours, such as encouraging staff to eat more fruit and vegetables during the work day and take lunch away from their workstation.

'Taxi!' was a one-year pilot project developed by the Walsall Council Creative Development Team to encourage local taxi drivers to review their lifestyle and make positive changes.

To combat the declining number of young people eating school meals, Glasgow City Council's Direct and Care Services (now Cordia LLP) developed the Fuel Zone concept in Glasgow to revamp the image of the school meals service and reward healthy eating.

The 'Will Balbir Pasha Get AIDS?' campaign formed part of PSI India's Operation Lighthouse, an HIV/AIDS prevention programme implemented in 12 major port communities in India. The programme aimed to reduce rates of unsafe sex by motivating people to consistently use condoms, call the confidential HIV/AIDS hotline, and use the Voluntary Counselling and Treatment services.

Food Dudes is an evidence-based programme designed to improve children's consumption of fruit and vegetables. 

Seeding Sustainable Communities was a three-year project that sought to introduce environmentally friendly behaviours to new home owners, using the move to a new house as a catalyst for further behavioural changes.

In February 2008, Telford and Wrekin PCT and Telford and Wrekin Council launched a three-month campaign to increase levels of physical activity amongst children and their parents in Woodside, an area of deprivation with high levels of obesity.

The New Zealand Health Sponsorship Council's Kiwi Lives campaign aims to prevent and reduce problem gambling and gambling harm. 

Travel Sutton aimed to encourage a whole community to cycle, walk or use public transport for some of their trips. Funded by Transport for London and delivered in partnership with Sutton Council, the 3-year programme challenged the 184,500 residents of the London Borough of Sutton to reduce car use and traffic congestion.

This 'for-kids-by-kids' multicultural campaign aimed to increase and maintain physical activity among 'tweens' (children aged 9 to 13). Launched in 2002 by the Centers for Disease Control and Prevention in the US, VERB™ used commercial methods of youth marketing to promote being physically active as cool, fun and a chance to have a good time with friends.

Change4Life is England's first ever national social marketing campaign to reduce obesity. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences.