ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Spot of Sun

South East London Cancer Network’s Spot of Sun campaign aimed to raise awareness of the risk factors associated with the development of skin cancer and the early signs of skin cancer, and to promote risk-modifying behaviour among four at-risk groups: sunbed users, young male sun lovers, over-50 male sun lovers, and parents of school-age children.

Cancer Men Parents England Greater London

Fight Back

As part of their PRIME programme to reduce health inequalities in the area, NHS Birmingham East and North (NHS BEN) worked in partnership with healthcare consultancy Dr Foster Intelligence to design and deliver a social marketing campaign to reduce smoking prevalence in male routine and manual workers, aged 35 to 55 and living in deprived wards of the NHS BEN area.

Smoking Men England West Midlands

Save the Crabs – Then Eat ‘Em

The Academy for Educational Development, a non-profit organisation specialising in social change communications, implemented a campaign to reduce nutrient pollution flowing into the Chesapeake Bay from residential sources in the greater Washington D.C. area.

Sustainability Communities International

Hinduism and H20

Run as a partnership between the London Sustainability Exchange and Thames Water, Hinduism and H2O aimed to promote water conservation with Hindu communities in East London, by making the link between scripture and sustainable consumption.

Sustainability Other England Greater London

Love Your Mouth

Love Your Mouth was a pilot initiative funded by Cancer Research UK to promote early detection of oral cancer in the North East of England.

Cancer England North East

Community Learning and Action for Sustainable Living (CLASL)

The World Wildlife Fund UK (WWF-UK) Community Learning and Action for Sustainable Living (CLASL) project aimed to develop an innovative methodology to enable local communities to define and work towards new patterns of sustainable living.

Sustainability Communities

Successful Students Through Healthy Food Policies

California Project LEAN’s (CPL) 'Successful Students Through Healthy Food Policies' programme used a social marketing approach to move local school board members to establish and enforce school nutrition policies.

Nutrition Teachers International

Get Closer

In 2006/07, the Halton and St Helens area of Merseyside had one of the lowest breastfeeding initiation rates in the UK, at just 37.1 per cent. In response to this, the team at the local primary care trust named breastfeeding initiation as one of their key health priorities and formed a Breastfeeding Taskforce, which set out to understand the lifestyles and values of new mums and ensure their needs were met through the Get Closer social marketing programme.

Breastfeeding Parents Pregnant women Service providers North West

Design and Sexual Health (DaSH)

The DaSH (Design and Sexual Health) programme was an innovative partnership between Design Options and Gateshead PCT to design a new genito-urinary medicine and sexual health service for Gateshead.

Without its own service, residents of Gateshead had to travel to Newcastle or South Shields to be tested and treated for sexually-transmitted infections. Recognising the problem, the Department of Health provided funding to develop a new service in Gateshead.

Sexual health and teenage pregnancy Children Men Other Young people North East

Pssst! Be Alcohol Aware

In 2007, Liverpool PCT and its key partners launched an innovative social marketing campaign that aimed to encourage students to behave responsibly towards alcohol consumption.

Alcohol Students North West