ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

What raises yours?

This project was the third part of a social marketing campaign commissioned by The Modernisation Initiative, a three-year programme funded by Guy's and St Thomas' Charity to improve healthcare in Lambeth and Southwark. The project aimed to encourage blood pressure checks among white men aged 35 to 65.

Other public health Men Greater London

EcoTeams

EcoTeams originated in the Netherlands in the 1990s and since then over 150,000 people have participated worldwide. This case study examines EcoTeams’ development in the UK between 2005 and 2008, which tested three models of delivery: standalone, semi-facilitated and fully-facilitated.

Sustainability Communities England

Roy Castle Fag Ends Knowsley

In 2006, 32.6 per cent of people in Knowsley were defined as being current smokers. To tackle this, a unique partnership was established in 2006 between NHS Knowsley, Knowsley Council and the Roy Castle Lung Cancer Foundation’s ‘Fag Ends’.

Smoking Men Women North West

Quit for a New Life

NHS Stoke-on-Trent set out to reduce smoking in pregnancy rates in two high prevalence neighbourhoods – Meir and Bentilee. This was achieved through reconfiguring the existing ‘Quit For A New Life’ smoking cessation service and introducing a new style of peer support group (Me2 stop smoking club), which focused on rewarding mums and giving them alternatives to the ‘me time’ that cigarettes can offer.

Smoking Pregnant women Service providers West Midlands

What's pants, but could save your life?

‘What's pants, but could save your life?' was the first West Midlands-wide NHS programme to adopt a fully integrated social marketing approach. It was the first cervical screening initiative in the UK to directly link data trends, audience segmentation and social behaviour research with the construction of an awareness campaign. It was also the NHS's first region-led cervical screening intervention to identify, measure and achieve tangible behavioural change.

Cancer Women West Midlands

Give It Up For Baby

Give It Up For Baby is a partnership incentive scheme that supports smoking cessation in pregnant smokers. An incentive of £12.50 per week is paid for every week a woman demonstrates she is smoke-free throughout the pregnancy and for 3 months after the birth of the baby. The incentive is redeemed via a National Entitlement Card at local Asda supermarkets against fresh food and groceries.

Smoking Pregnant women Scotland

Breast Aware

This project, which was jointly funded by NHS Tameside and Glossop and Tameside Metropolitan Borough Council (MBC), aimed to increase early cancer detection and reduce late presentations and death rates of breast cancer by encouraging women aged 35 to 50 to be breast aware.

Cancer Service providers Women North West

Bostin Value

This Big Lottery-funded project aimed to improve fruit and vegetable consumption in Hawbush, a deprived neighbourhood in Dudley.

Nutrition Children Parents Students West Midlands

Activmob

The initiative was designed to support people with shared interests. It helped link people up and get them to help each other in being active in their everyday lives, realising that they could still be active even if they were not comfortable with more formal activities, like going to the gym or to fitness or exercise classes.

Other public health Physical activity Communities South East

Increasing the uptake of school meals in South Tyneside, Gateshead and Sunderland

The aim of this project was to use a social marketing approach to help the three local authorities – Gateshead, Sunderland and South Tyneside – increase uptake of school meals.

Nutrition Children Teachers South East