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This award-winning social marketing project aimed to reduce underage street drinking and antisocial behaviour in North Tyneside.

This community-based, culturally integrated programme aimed to increase the use of child safety restraints in a Hispanic neighbourhood in the west Dallas area of Texas. Funded in part by the National Highway Traffic Safety Administration, the National Center for Injury Prevention and Control and the Centers for Disease Control and Prevention, the ultimate aim was to reduce the number of child injuries and fatalities occurring due to the lack of use of car seats and booster seats.

The West of Scotland Cancer Awareness Project was a multi-component, early cancer detection campaign aimed at encouraging at-risk populations living in the West of Scotland to present earlier to the NHS if experiencing the signs and symptoms of oral cancer.

Health on Tap was a 2-stage programme lasting over 18 months, including a 7-week trial with a group of care home residents. The programme aimed to increase water intake in older people in residential care, thus reducing falls.

South East London Cancer Network's Spot of Sun campaign aimed to raise awareness of the risk factors associated with the development of skin cancer and the early signs of skin cancer, and to promote risk-modifying behaviour among four at-risk groups: sunbed users, young male sun lovers, over-50 male sun lovers, and parents of school-age children.

As part of their PRIME programme to reduce health inequalities in the area, NHS Birmingham East and North (NHS BEN) worked in partnership with healthcare consultancy Dr Foster Intelligence to design and deliver a social marketing campaign to reduce smoking prevalence in male routine and manual workers, aged 35 to 55 and living in deprived wards of the NHS BEN area.

The Academy for Educational Development, a non-profit organisation specialising in social change communications, implemented a campaign to reduce nutrient pollution flowing into the Chesapeake Bay from residential sources in the greater Washington D.C. area.

Run as a partnership between the London Sustainability Exchange and Thames Water, Hinduism and H₂O aimed to promote water conservation with Hindu communities in East London, by making the link between scripture and sustainable consumption.

Love Your Mouth was a pilot initiative funded by Cancer Research UK to promote early detection of oral cancer in the North East of England.

The World Wildlife Fund UK (WWF-UK) Community Learning and Action for Sustainable Living (CLASL) project aimed to develop an innovative methodology to enable local communities to define and work towards new patterns of sustainable living.

California Project LEAN's (CPL) 'Successful Students Through Healthy Food Policies' programme used a social marketing approach to move local school board members to establish and enforce school nutrition policies.

In 2006/07, the Halton and St Helens area of Merseyside had one of the lowest breastfeeding initiation rates in the UK, at just 37.1 per cent. In response to this, the team at the local primary care trust named breastfeeding initiation as one of their key health priorities and formed a Breastfeeding Taskforce, which set out to understand the lifestyles and values of new mums and ensure their needs were met through the Get Closer social marketing programme.