Sharing your results
The communication of your results is a key responsibility for all social marketing practitioners and therefore one of the most important elements of the follow-up stage.
Communication ensures that the footprint of the project is clear and leaves an experience behind that others can build on. Consequently, future developments and interventions can build upon your successes and failures.
Endeavour to communicate your findings as widely as possible. Try, especially, to ensure that all parties who might have an interest in the intervention, and a possible role to play in tackling the issues, know about what has been done and the lessons learned.