The final task area in the development stage is to prepare a social marketing plan that sets out the main components of the proposed intervention.  There is no one way to present your plan, but it could usefully contain a summary of many of the elements that you have already covered during scoping and development.

In particular, consider including: a statement of the problem or challenge; an outline of what the intervention aims to do and why it is important; the resources and assets available; the people and their behaviour that you are concerned with; marketing objectives and behavioural goals; your core proposition, product or service and proposed marketing mix; how you propose to monitor and evaluate; and the implementation plan and timescales.